Articles

A Spoof on Online Dating for Everyone Who Hates Pop-Ups

Online dating already asks for plenty. Upload a flattering photo, write a biography that sounds spontaneous, select your interests, confirm your email address…

How to pick a domain name that survives trend shifts

A domain name is one of the few digital assets that can stay with a business through multiple website redesigns, marketing campaigns and changes in customer…

Ten Creative Ways to Reward Your Email Subscribers

An email list becomes far more valuable when subscribers feel recognised rather than treated as anonymous addresses. A thoughtful reward can turn a routine…

What Does Responsive Design Actually Mean in Practice?

Responsive design makes a website adjust its layout, content and interactions to the screen and device available at the moment. A visitor might open the same…

The best plugins for an e-commerce marketing site

A successful online shop needs more than attractive product pages. It must help people find the business, compare products, trust the seller, complete checkout…

Run your own SEO audit without paying an agency

Small business owners from Brisbane to Perth are feeling the squeeze. With the cost of everything from a flat white to a Sydney office lease climbing, paying…

Why every Australian business needs an SSL certificate now

Australian small businesses from Sydney cafés to Perth tradies are increasingly finding themselves in the crosshairs of opportunistic cybercriminals. A single…

Classic Computer Error Messages Reimagined for Modern Life

Long before apps displayed polished notifications and websites explained every broken link, computer errors were blunt, mysterious and strangely memorable. A…

The lazy person's guide to DIY website security

When the ACSC publishes its annual cyber threat report, the numbers always paint an uncomfortable picture for Aussie operators. Small businesses from Sydney…

How to Write a Website Privacy Policy That Covers You

A website privacy policy explains what personal information a business collects, why it collects it, how it is stored, and when it may be shared. For an…